the heart of Core Culture is Archana Shankar, the visionary founder, and her son Abhimanyu Shankar, the dynamic co-founder. Together, they have created a brand that challenges the norms of conventional fashion and celebrates individuality through bold streetwear designs.

Archana, with her creative vision and passion for fashion, laid the foundation for Core Culture. Her relentless drive to break free from traditional fashion norms inspired the brand’s ethos of individuality and freedom. Her son, Abhimanyu, complements this vision with strategic insights and a modern perspective, ensuring the brand stays relevant and forward-thinking.

Their mother-son collaboration has resulted in a unique synergy that reflects in every Core Culture piece. By combining high-quality materials like 240 GSM French Terry fabric with striking DTF prints, they have built a brand that stands out in the crowded world of streetwear.

Core Culture is not just a brand—it’s a shared dream to inspire confidence and creativity in everyone who wears it.