Core Culture was born out of a desire to break free from the confines of traditional fashion. Established in the vibrant streets of Jaipur, Rajasthan, by Archana Shankar and Abhimanyu Shankar, the brand aims to empower individuals to express themselves unapologetically.

Inspired by the cluttered and conventional norms of mainstream fashion, Core Culture seeks to redefine what it means to dress with intention. We believe that fashion is freedom, and our designs are crafted to inspire confidence, individuality, and boldness.

Our premium oversized T-shirts, hoodies, and sweatshirts are made with 240 GSM French Terry fabric, ensuring unmatched quality and comfort. Paired with bold DTF graphic prints, every piece is a reflection of our commitment to authenticity and artistry.

At Core Culture, we’re not just creating clothes; we’re fostering a movement that celebrates self-expression, diversity, and the spirit of rebellion. Join us as we redefine streetwear—one bold design at a time.