Welcome to Core Culture, where fashion meets individuality. Founded by Archana Shankar and Abhimanyu Shankar, our brand is rooted in the belief that clothing should be a reflection of who you are. Based in Jaipur, Rajasthan, we are redefining streetwear with bold designs and premium craftsmanship.

At Core Culture, we create clothing that goes beyond trends. Each piece—from oversized T-shirts to cozy hoodies and sweatshirts—is made with 240 GSM French Terry fabric, ensuring unmatched comfort and durability. Our signature DTF prints add a layer of artistry, making every item a bold statement.

Our mission is simple: to empower individuals to break free from the clutter of conventional fashion and embrace their unique style. Whether you’re walking city streets, attending a festival, or simply expressing yourself, Core Culture is your go-to for bold, authentic streetwear.

Join us on our journey to redefine fashion. Core Culture isn’t just a brand; it’s a movement that celebrates you.